Idyllic Living Magazine

Kenyan Firm Eyes Regional Expansion In Africa’s Vibrant Reputation Management Industry

Winnie Gor Consultancy, a boutique marketing and communications enterprise based in Kenya has re-branded with a view of attracting new markets and key opportunities in the continent in the next
two years.

Founded ten years ago by the influential Winnie Gor, the firm will now be known as Winnie Gor Communications Africa, a statement positioning for the ambitious company that seeks to be a
catalyst for communication and business transformation for clients across the continent.

Guests take a moment to indulge in a selfie amidst hearty smiles during the Winnie Gor Communications Africa 10-year anniversary celebrations.

Currently, the agency has affiliate and partner offices in 17 countries across Africa including key markets of Tanzania, Uganda, Ethiopia, Rwanda, Nigeria, Ghana,
Senegal, The Democratic Republic of Congo, Zambia, Botswana and South Africa among others.

“Our vision ten years ago was to become a beacon of creativity and trust for corporate and individual brands including business giants and emerging champions of change across Africa. We
have been blessed to work with many of these diverse individuals and clients over the last ten years and who we hope to continue working with as we build our footprint in the continent”, said Winnie
Gor, Chief Executive Officer (CEO) & Founder.

Winnie Gor Communications Africa CEO, Winnie Gor and team relish the moment as the communications agency marked 10 years in the industry.

Marked with pomp and elegance, at an invite only event, the milestone celebration casts a new light on boutique small office businesses and consultancies that have sprouted from the gig economy that
took shape over the last ten years in the Kenya.

The event was attended by communications industry and other business sector luminaries including chief guest, Joanne Mwangi-Yelbert, Founder and CEO, PMS Africa, Patricia Ndede, Vice-President,
Public Relations Society of Kenya and Joram Mwinamo, Co-Founder and CEO, The SNDBX (pronounced Sandbox), and which is a business incubation and entrepreneurship support platform.

(From Left): Patricia Ndede, Vice President  Public Relations Society of Kenya, Winnie Gor of Winnie Gor Communications Africa and Joanne Mwangi-Yelbert, Founder and CEO of PMS Africa

“Building a business from the ground up is never easy. To see a home-grown business brand succeed year on year amidst all the turmoil and challenges of entrepreneurship including the vagaries of
Covid 19 and even the current tough economic times is a fete to be celebrated and emulated”, said Mwangi Yelbert, who in her key note address touted the importance of business mentorship and
peerage, especially for budding women entrepreneurs.

Mwinamo, a business strategy and entrepreneurship expert noted that a business re-branding should not only reflect the change of name or visuals but also embody the vision key factors of
success such as innovation, creativity, and trust and which form some of the key pillars of marketing and communication practice. “Reaching this kind of milestone in business, is not an end in itself but
just an indicator that you are doing something right. To stay there and even surpass this achievement, requires even more dedication and focus from the founders in developing operational
systems and sustainability plans, the lack of which has led to premature deaths of many SME dreams”, he said.

Winnie Gor Communications Africa CEO, Winnie Gor, receives a token of congratulations from the Director of Public Relations at PMS Group Africa, Mark Maasai

Driven by the growth of digital communications and business demand for agile reputation and brand management solutions, the Kenyan marketing and public relations (PR) industry remains one of the
most vibrant and competitive markets in the continent with many global consultancy giants having a presence in the capital, Nairobi. As the industry continues to evolve, professionals in PR are essential
in shaping narratives, building relationships, and driving communication strategies.

Celebrated media personality, Victoria Rubadiri, looks on as the Winnie Gor Communications Africa 10-year anniversary celebrations took centerstage

According to the State of Public Relations in Kenya Report (PRSK, November 2019), The estimated market value of the public relations (PR) industry in Kenya is approximately KES 2.42 billion, taking
into account budgetary allocations and income of PR agencies in the country.Winnie Gor counts among its stable of past and current clients, SportPesa, The Aga Khan Foundation, The European Union, De Heus Animal Nutrition, The World Bank Group, Mastercard Foundation, Habitat for Humanity, GSG-UK, Luminate and Technology for Education (T4E), among others.

Patricia Ndede, Vice President  Public Relations Society of Kenya, poses for a photo with Winnie Gor, CEO of Winnie Gor Communications Africa.

About Winnie Gor Communications Africa

Winnie Gor Communications Africa is a 360-communications agency located in the heart of Nairobi. For a decade now, we have been scripting narratives, painting canvases of connection and
orchestrating symphonies of communication. We are more than just a PR and Communications agency. We are a catalyst for transformation, a beacon of creativity and a fortress of trust for
brands, business giants and emerging champions of Africa. With an unwavering commitment to excellence and our arsenal of digital and traditional tools, we stand ready to champion your cause
wherever the winds of opportunity will blow. For more information, please visit

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